Google Tag Manager integration

Track Ledenbeheer events with Google Tag Manager.

Last updated About 3 hours ago

Google Tag Manager is available with the Pro licence and above.

Google Tag Manager is an online tool for setting up goals and events to measure. For example, you can track how often someone clicks a button to enrol in a course.

Copy the code generated by Google Tag Manager into the website you created yourself or through Ledenbeheer.

Then choose what to measure in Google Tag Manager. The data appears automatically in a platform of your choice, such as Google Analytics or Facebook Business Suite.

Event name	Meaning	Data layer variables
`view-item`	When a user views a course or activity detail page	`title, startPrice, type, taxonomies, levels, tariffs (list)`
	Price category list	`title, price`
`add-to-cart`	When a user adds an item to the basket	`title, type, price, quantity`
	Course or activity `activity, course`	`... + tariff, taxonomies, levels`
	Session pass `pass`	`... + credit`
	Product `product`	`... + variant, category`
	Extra service `service`	`...`
`begin-checkout`	When a user goes to step 2 (details) in the basket	`items (list), payNow, payLater, subTotal, discount, rounding, paymentMethods`
	Item list	`title, quantity, price, type`
	Course or activity item list	`... + tariff, taxomomies, levels`
	Product item list	`... + category`
	Session pass item list	`... + credit`
	Extra service item list	`...`
`add-payment-info`	When a user confirms a payment method	`begin-checkout + paymentMethods`
`submit-cart`	When a user submits a registration in the basket	`add-payment-info + transaction_id`